Leonard Pierce on Surviving SXSW

Right now, thousands of music fans, film buffs, web geeks, and industry insiders are descending on Austin for the multimedia clusterfuck that is SXSW. Within days, it will be pretty easy to separate the experienced pros from the sunburned, stressed-out amateurs. Having been around the promo-CD-strewn-block a few times, The A.V. Club benevolently offers a few tips from our very own rulebook that should help keep you from being the latter.

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