SXSW Film, Day 6: Inside the festival, Mel Gibson’s mind

by Scott Von Doviak

• Alan Berg’s documentary Outside Industry: The Story Of SXSW is a decidedly “insider” look at the festival currently in the process of devouring our fair city, but it’s by no means a whitewash. Commissioned by SXSW co-founder Roland Swenson, Berg had total access to the core four who raised a harmless pup of a music conference into the all-consuming monster it is today: Swenson, Austin Chronicle honchos Louis Black and Nick Barbaro, and the long-departed (from the event, not this earthly realm) Louis Jay Meyers. The story begins in the halcyon ’80s, when living in Austin was dirt-cheap and every moment was filled with music and fun—but nobody knew about it because Slacker hadn’t been made yet. 

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